Year
2015
Role
Designer
Team
Design Director: Simrit Brar
Art Director: Trevor Vesneski
Responsiblities
Visual Identity Development
Design Systems
Campaign Design
Presentation Design
As part of the creative team at Phenomenon, I contributed to integrated brand initiatives for Wilson Sporting Goods, supporting campaign development, retail experiences, and marketing communications.
Working closely with creative directors, strategists, copywriters, and client stakeholders, I helped translate business objectives into cohesive brand experiences across digital, retail, and experiential touchpoints.
The work required balancing brand consistency, consumer engagement, and executional excellence across multiple channels while supporting one of the most recognized names in sports and athletic performance.
