Helping growing companies navigate rebrands, scale brand design systems, and elevate customer experiences across every touchpoint.✨
Born in Seoul, raised in San Diego, drawn to design in New York, and shaped by creative work across Los Angeles, Stockholm, and Seoul, I’ve built my career through a mix of cultures, industries, and perspectives. Along the way, I’ve developed a deep appreciation for how brands connect with people—not just through what they look like, but through how they make people feel.
Over the past 12+ years, I’ve worked with startups, scale-ups, and global organizations to define identities, shape experiences, and bring ideas to life. My work spans brand strategy, visual identity, design systems, digital experiences, and communications—helping turn ambitious ideas into cohesive experiences that people can recognize, trust, and connect with.
At heart, I’m a designer who believes great design should do more than just look good. It should create clarity, solve problems, tell meaningful stories, and make people’s lives a little easier. Whether I’m helping shape a new brand identity, leading a rebrand, or building systems that help teams move faster and more consistently, I’m always thinking about the bigger picture and the people on the other side of the experience.
Over the last 6+ years, I’ve also stepped into creative leadership roles, leading teams and cross-functional initiatives while staying deeply involved in the work itself. I enjoy balancing strategy and execution—thinking through the vision while still caring about the details that bring it to life.
The projects that excite me most are transformation moments: when a company is growing, evolving, or ready to define its next chapter. Those opportunities sit at the intersection of everything I love—brand building, storytelling, systems thinking, and creating work that leaves a lasting impact.
If you’re building what’s next, I’d love to hear about it.
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