Year
2024-Current
Role
Digital Art Director
Team
Creative Director: Diana Barnes
Motion Designer: SK Robert
Copywriters: Vanessa Donley, Meredith Johnston, Duffy Dibley
Responsibility
Creative Strategy
Design Systems
Ecommerce Experience
Team Leadership
Cross-Functional Collaboration
As Digital Art Director, I lead creative strategy across Munchkin’s digital ecosystem, partnering with product, ecommerce, and marketing leadership to create a cohesive customer experience.
My work included directing the redesign and relaunch of Munchkin.com, establishing a scalable enterprise design system, and aligning brand experiences across multiple customer touchpoints.
The initiative focused on improving usability, increasing creative efficiency, and creating a foundation for future digital growth.
