Agency
Phenomenon
Team
Design Director: Simrit Brar
Photography: Trevor Vesneski
Logo Design: Sarah Stroschein
Design: Joo Young Park
Responsibility
Brand Book Design
Packaging Design
The District by Hannah An is an upscale Vietnamese restaurant in the heart of Los Angeles, inspired by the vibrant street food culture of Vietnam.
Phenomenon was entrusted with developing the brand identity and overall creative direction, encompassing everything from the menu to the art displayed throughout the venue.
In this role, I designed the comprehensive brand book and worked on various elements of the identity, including the logo, packaging, and menu design.
