Year
2014
Role
Brand Designer
Team
Design Director: Simrit Brar
Photography: Trevor Vesneski
Logo Design: Sarah Stroschein
Responsibility
Brand Identity
Visual Systems
Packaging
Environmental Graphics
Customer Experience Design
District by Hannah An is an upscale Vietnamese restaurant inspired by the vibrant street food culture of Vietnam. The project focused on developing a distinctive brand identity that balanced modern hospitality with cultural authenticity.
As part of the creative team at Phenomenon, I contributed to the development of the visual identity system, brand applications, and customer-facing touchpoints that helped establish a cohesive and memorable dining experience.
The work extended beyond logo design, requiring thoughtful consideration of how the brand would be experienced across environmental graphics, menus, packaging, marketing materials, and the physical restaurant space.
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