Year
2023
Role
Head of Brand & Creative
Logotype
Sr. Designer: Daniel Åberg
Artist: Ryan Mack
Production Agency: Common People Films
DoP: Jeaniq Amihyia
Artist Stories was developed to strengthen brand affinity while creating meaningful educational content for independent musicians.
As Creative Director, I led the concept development, storytelling framework, visual identity, and content strategy for the series. The initiative was designed to highlight artist journeys while reinforcing Amuse’s position as a trusted partner for creators worldwide.
The series expanded Amuse’s content ecosystem and provided a scalable framework for ongoing brand storytelling across multiple channels.
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