Company
Amuse
Team
Creative Direction: Joo Young Park
Sr. Designer: Daniel Åberg
Motion Designer: Felix Öberg
Brand Photo/Video: Parapix
Responsibility
Brand Identity
Brand Strategy
Art Direction
Design Direction
Digital Design
Project Management
Team Management
I joined Amuse in 2018 with the exciting challenge of building and developing the brand's identity from the ground up. From crafting the brand platform to designing merchandise and creating social media templates, I've had the privilege of shaping Amuse's visual landscape both online and offline, thanks to the incredible support of my team.
In my role, I’ve been responsible for writing creative briefs, establishing and maintaining brand guidelines, and setting the creative direction for all campaigns and materials. I’ve also rolled up my sleeves to contribute directly to design work when needed.
Additionally, I’ve directed photoshoots and video shoots in collaboration with partner production agencies, managed valuable partner relationships, and led the overall brand identity strategy for Amuse.
