Year
2015
Role
Designer
Team
Design Director: Simrit Brar
Art Director: Trevor Vesneski
Responsiblities
Visual Identity Development
Design Systems
Campaign Design
Presentation Design
As part of the creative team at Phenomenon, I contributed to integrated brand initiatives for Wilson Sporting Goods, supporting campaign development, retail experiences, and marketing communications.
Partnering with the Design Director and Art Director to develop Wilson’s brand platform and playbook, I leveraged the defined brand identity system, creating scalable visual communication materials including infographics, charts, inserts, presentations, and editorial layouts, ensuring consistency across brand storytelling and stakeholder communications.
