Company
Munchkin / WHY Brands
Team
Art Director & Designer: Joo Young Park
Motion Designer: SK Roberts
Responsibility
Art Direction
Digital Design
Email Design
Product Design
Design Systems
Brand Identity
I joined Munchkin/WHY Brands in late 2024 to bring the new website to life and build a new design system based on the DTC refresh. My role consisted of overseeing the visual direction of the new website and developing new systems evolving the brand ID from the web to digital campaigns to product photos.
Below are a few examples of campaigns I've lead and implemented, as well as features and components I've built for the website.
