Agency
Phenomenon
Team
Design Director: Simrit Brar
Packaging Design: Joo Young Park
Magic Bullet, renowned for its compact yet powerful blender, had packaging that felt outdated and closely linked to its infomercial origins. Phenomenon was tasked with reimagining the brand, providing a comprehensive refresh that included everything from the logo to the product packaging.
Below are examples of my design concepts presented to the client, showcasing the evolution of the final packaging design.
