Agency
VW Design Labs
Team
Design: Joo Young Park
Motion Graphics: VCR Works
I joined the team at VW Design Labs for the exciting collaboration between Danish designer Peter Jensen and Hazzys, a Korean fashion brand under LG. Our mission was to develop a comprehensive marketing campaign that not only promoted this unique partnership but also crafted its visual identity.
We took Hazzys' logo and reimagined the bunny to embody the playful spirit of Peter Jensen, creating a visual identity that seamlessly blended the aesthetics of both brands.
The launch campaign focused on taking over some of Seoul's trendiest cafes, where we introduced a special "Hazzys in Peterland" menu. We transformed cafe spaces with branded elements to generate buzz for the collaboration and invite guests to the opening party. Drawing inspiration from Alice in Wonderland, we included whimsical touches like "eat me" cookies and "find me" invitations.
Below are some examples of the materials we created for this vibrant campaign.
