Company
Amuse
Team
Creative Direction: Joo Young Park
Sr. Designer: Daniel Åberg
Artist: Ryan Mack
Production Agency: Common People Films
DoP: Jeaniq Amihyia
Artist Stories is a mini-documentary series that showcases key licensed artists, designed to inspire fellow creators while enhancing brand recognition for Amuse and its roster of signed talent.
I was responsible for the series' overall concept, producing the creative brief, sourcing talent and production agencies, and providing on-site creative direction. I oversaw all aspects of production—pre-production, filming, and post-production—while also implementing the rollout campaign.
