Company
Rebtel
Team
Art Director/ Designer: Joo Young Park
Creative Director: David Olsson
Project Manager: Beatriz Areilza
Animation: Brikk Studios
Responsibility
Packaging Design
Digital Design
Trade Marketing
Art Direction
Email Design
Website/Blog Design
I joined Rebtel in 2016, right after their rebranding, with the mission of building and implementing their revitalized visual identity across all brand touchpoints.
My first step was to define the brand book and visual guidelines, create a new set of iconography, and establish the direction for brand photography and videography to enhance the new identity. I also led and mentored junior designers, guiding them through projects and fostering their growth. During my tenure at Rebtel, I was responsible for designing all creative assets for digital campaigns, as well as the packaging for membership and SIM cards.
