Company
Amuse
Team
Creative Direction: Joo Young Park
Production Agency: Parapix
Amuse Pro is the premium subscription tier for Amuse, offering enhanced distribution and artist services. For its launch, I was responsible for crafting the creative brief and setting the overall direction for the campaign, as well as sourcing talent and a production agency for the launch video.
In collaboration with Parapix, we not only produced a compelling campaign video that showcased the features of the new subscription tier, but we also created an original soundtrack that reflects the diverse genres of music represented.
